TheWindowsPhone

A favourite blog of mine, jkOnTheRun, has just posted up a very interesting article entitled “The uphill battle Microsoft faces with Windows Mobile” wherein they discuss the trials and tribulations that Microsoft faces in trying to stay with their head above water in these shark infested negative-consumer-perception filled seas. (Okay, so maybe that wasn’t the greatest metaphor, but doesn’t it feel just right?)

I’m a Windows Mobile fan but I’m not naive enough to think that WinMo doesn’t have a bad rap. Is it for anything they did wrong specifically? Well, certainly they haven’t made all the best moves – that might be making light of it – but really, what company has been with out fumbles and screw ups?

One thing that jkOnTheRun’s post suggested that I’m not sure that I stand behind 100% was that “…consumers by and large don’t care what is driving their phone, they are focused on the phone itself. That’s why Apple has been so successful with the iPhone while other companies have struggled. The reality is that consumers don’t care (and often don’t even know) if their phone is powered by Windows Mobile or S60. They are only aware of the particular phone they use or want and what others say about it.”

What do you think? Do you know what’s running your mobile phone? Do you care?