Late last year, Papa John’s pizza restaurant launched a mobile pizza-ordering service which allows customers to order pizzas via SMS text message, widgets, or online. Reportedly, they have already seen $1 million dollars in revenue from these endeavors – that’s impressive!
Recently, Papa John’s mobile ordering has become so popular that they have launched a mobile-optimized size from which to order. Richard Wise, vice president of operations at wiseOutlook, the company that developed Papa John’s mobile ordering service, had this to say:
As these devices are getting more powerful browsers, we’re able to take advantage and offer upgraded features and better designs.
Watch out for Papa John’s planned mobile advertising push initiative soon — there might be some great deals on yummy, yummy pizza!
[via]
